Building an analytics strategy that delivers business outcomes
We help our customers answer the relevant business question through the right Data & Analytics intervention.
Newly built organisations like Fintech companies are built on data, thanks to data. Their value proposition and underlying operating model is built on data, for data!
This is a different story for “traditional” businesses that have invested in data and information systems over time to better manage their processes and/or address regulatory requirements. Organisations can sometimes lose control over the “why are we gathering data” question – The concept of dark data that has arisen lately is symptomatic (Dark data can be defined as data organisations collect, process and store during business activities but fail generally to use for other purposes).
The rise of Data Analytics as a capability triggers the following typical interrogation in the board room: “We have gathered all this data over time, how can we use it better and leverage it to improve the performance of the organisation?”
Let us help you
Our experience is that organisations that have made a success of data analytics i.e. delivering tangible business outcomes consider this capability as a true corporate capability embraced from the top and across functions/departments. They can start small but the intent is to truly make analytics an enterprise capability leading to better decision-making – not a pet project.
The combination of expertise in Data, Analytics, Business Strategy and Transformation & Change Management puts Pathfinder in a unique position to engage with Leadership Teams on the theme of analytics to identify opportunities and anticipate the required investments to deliver tangible actionable insights.
The Pathfinder Difference
We help organisations build a grounded vision for Data & Analytics bringing together key components of success:
Outcome driven and grounded use of cases that are aligned with strategic imperatives for the organisation
Data and technology enabling initiatives to address
People and Change initiatives ensuring that data insights are produced by a competent connected team and actioned by decision makers that trust the insights they receive
Building buy-in from the top and securing strong leadership throughout.
Business driven process to deliver Return On Investment
Data and technology are important but they are enablers. Analytics starts and ends with addressing business challenges/opportunities delivering a return on investment.
Acknowledge and account for different maturity levels
Not everyone has the same level of maturity with regards to analytics and data driven decision making. Different starting points will inform different paths to analytical maturity – this is not a one for all approach.
Connect all areas of the organisation
Analytics delivers the best return when it is an enterprise capability the brings the whole organisation together to share and connect data and insights. It cannot be seen as a pet project from Marketing or Finance for instance.
Think Big – Start Small
Building momentum is key to developing an enterprise capability like Analytics. Delivering simple small results quickly will lead to more complex demand!